![]() ![]() Designers pushed the boundaries of fashion by using new materials and silhouettes in their clothing. In the 60s, Space age style revolved around the idea of exploration. ![]() The space race of the 1960s inspired a crop of young designers as they attempted to sartorially predict what the future held for society. Yves Saint Laurent took this use of shapes further with his Mondrian dresses which were decorated with the De Stijl artist’s colourful geometric abstractions to show his passion for modern art. The black and white block print shift dresses seen above are emblematic of female mod style. To achieve the boyish look, dresses had high waists and side darts, helping to flatten the bust. Women’s mod clothing used bright colours and fabric patterns taken from children's wear mixed with bold geometric prints. Her mini skirts and dresses were worn with boots, coloured tights, large caps, short hair and heavy eye make-up. Mary Quant was very influential within mod fashion. Men had bowl cuts whilst many women opted for the layered bob, as introduced by Vidal Sassoon who styled hair to reflect the geometric shapes often seen in clothing. Both men and women sported shorter hairstyles as mod fashion could be quite androgynous at times. For a more casual look they wore Parka jackets with polo shirts and tailored trousers or jeans. If you want to pull off a suited and booted mod look you can find many vintage mens suits from the 1960s in our shop. Men preferred sharp Italian suits and pointed winkle picker shoes. The key to mod style is to keep the silhouette slim and flattering. They rode around on scooters and listened to modern 60s bands like The Who, The Beatles and The Kinks. They wanted to distance themselves from the way that their parents lived, which was reflected in the way they chose to dress. The way that mods dressed was about more than just looking well presented. Classic mod style was very clean-cut and smart. One of the most iconic looks of the 1960s was mod clothing. Quant was a great advocate of wearing trousers for all occasions and was often photographed in masculine clothing, helping to popularise an increasingly informal, androgynous style. Towards the end of the sixties, Quant's popular range of trousers provided a practical alternative for those who felt uncomfortable wearing increasingly short skirts. If you're looking for a vintage 60s dress, many of them will have been influenced by Mary Quant's designs. Inspired by the fashions she saw on the streets, she raised the hemline of her skirts in 1964 to several inches above the knee and made fashion history. Quant was the figurehead of the jersey dress boom, producing thousands of designs in hundreds of different colours however she was probably best known for pioneering the mini skirt. By that time, she had become the leading fashion designer outside of Paris. Shortly afterwards, she introduced Quant cosmetics and underwear, marketed using the famous Quant daisy design. Pinafores paired with sweaters were the building blocks of the Ginger Group, which promoted good-value, mix-and-match separates. In 1963 she established the Ginger Group to sell her mass produced clothes directly to people on the high street instead of launching in an exclusive boutique. Modern fashion owes a great deal to the trailblazing 1960s designer Mary Quant.
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